sh_world_equestrian_games_icon_logo2

For the International event, the World Equestrian Games, I created several elements for a branding and way finding system. The brand mark is inspired by the award ribbons given out at equestrian competitions, and that shape is then repeated in the icons for the way finding. The map utilizes the icons for the most important elements of the event to help participants find their way. The map would also be applied to an interactive mobile app.

Programs Used: Adobe Illustrator, Adobe Indesign